Here, we reveal the products and categories that have seen the biggest increase in demand since March 9.
Throughout this period, we heard from our customers about their desire to escape from their day-to-day—even just for a moment—and continue engaging with the fashion they love. This report offers insight into how consumers shifted their shopping behaviors amid a global crisis, revealing the products and categories that have seen the biggest increase in demand, in the four weeks after March 9, versus the four weeks prior. We chose March 9 because it represents the start of the week during which the World Health Organization declared COVID-19 as a global pandemic.
GETTING COMFY
Searches for “sweatpants” have spiked 85% in recent weeks.
Perhaps not surprisingly, searches for “sweats” and “sweatpants” have spiked by 50 and 85 percent in recent weeks, respectively, as people have spent more and more time in their homes. The five best-selling pants in the weeks since March 9 fall into the “leisurewear” category. Case in point, a top-performing brand has been Madeleine Thompson. The label’s signature cashmere tops and bottoms were in the top sellers, with about three-quarters of clients buying into full sets as opposed to separates. The Balenciaga Track Logo Mesh Sneaker in pink sold out nearly instantly, with 67 percent of orders taking place after March 9.
1. Toteme Cork High-Rise Jersey Leggings, 2. Ulla Johnson Charley Tie-Dye Cotton-Jersey Track Pants + Ulla Johnson Rocha Tie-Dye Cotton-Fleece Top, 3. Cotton Citizen Brooklyn Tie-Dye Cotton Track Pants, 4. Madeleine Thompson Pallas Embroidered Cashmere Wide-Leg Pants + Madeleine Thompson Castor Two-Tone Cashmere Top, 5. Vince Ponte Joggers, 6. Off-White c/o Virgil Abloh Intarsia Cotton-Blend Socks, 7. Simone Rocha Lace-Accented Ankle Socks, 8. Veja Campo Leather Sneakers, 9. Balenciaga Track Logo Mesh Sneakers, and 10. Alexander Wang Logo Cropped Cotton Top