RUNWAY REPORT SS20
The Buzz









SOCIAL SHOPPING
“Confirmed Status: Bottega Veneta is the hottest brand on the planet.”

-Lisa Aiken, Moda Operandi Fashion & Buying Director

Thanks to social media, everyone can get a virtual front row seat to the big shows. Here, we looked at the collections that drove the most engagement on social media. Bottega Veneta overwhelmingly topped our list for the most preorder inquiries over Instagram Direct Message. Lisa’s declaration of Bottega as the hottest brand on the planet seems to be ringing true: The brand’s Dream Quilted Sandal in our in-season Boutique sold out in a week, and our most recent buy represents the biggest season over season growth of any brand in Moda Operandi history. Beyond Bottega, other brands that drove buzz on social include Brandon Maxwell, which generated the most engagement, and Loewe, which drove the most traffic.

Methodology: Based on quantity on @ModaOperandi Instagram.
Editorial Image
SOCIAL SELLING
The GIA X Pernille Teisbaek Puffer Sandal

Calling all skeptics of the influencer-turned-designer. A puffer-inspired two-strap heel designed by Pernille Teisbaek was our most added-to-cart shoe of the entire season. The stylish Scandi teamed up with Gia Couture, an Italian label known for its high-quality footwear, to craft a tight edit of three designs, resulting in our bestselling non-apparel Trunkshow of the season.
THE J.LO EFFECT: FASHION HEADS TO THE TROPICS
The dress that “Broke the Internet, Again” received 22x more traffic than the average SS20 product.

Jennifer Lopez wowed at Versace’s show over Milan Fashion Week, walking the runway in an updated version of the brand’s iconic palm print dress she first wore 20 years ago at the Grammy Awards. Days later, J.Lo fans and the pop culture-obsessed flocked to Moda to preorder the dress, garnering 22x more traffic than the average SS20 product.
Methodology: Based on Traffic.