RUNWAY REPORT SS20
Runway-Obsessed Cities
TOP-SPENDING US CITIES
Beverly Hills Shoppers Spent on Average, $10,000 per order.
New York, Paris, Hong Kong, and Milan are known to be fashion-forward, but we’ve found it’s not just the international fashion capitals that are runway-obsessed. We looked at which US cities will be wearing the most runway fashion next season, according to Trunkshow spend. It may not surprise folks that New York, which spent the most on The Row, was number one, followed by L.A., which spent the most on Bottega Veneta, and San Francisco, which spent its dollars on Zimmermann. What this report doesn’t show is that at a neighborhood level, Beverly Hills shoppers, on average, spent $10,000 per order from the SS20 runways. That’s more than any other neighborhood or city in the US.
Methodology: Based on total Trunkshow spend, controlling for number of customers.
TOP-SPENDING INTERNATIONAL CITIES
Global Fashion Capital Paris spent more on Prada than any other brand.
Moda ships to 125+ countries. The international city (excluding US) that spent the most on SS20 runway fashion is London, followed by Hong Kong, Riyadh, Singapore, and Toronto. Coming in at number six is Paris—whose top-selling brand was Prada—with the list rounding out with Dubai, Doha, Seoul, and Kuwait City.
Methodology: Based on total Trunkshow spend, controlling for number of customers.
