RUNWAY REPORT SS21
What’s Next...
Editorial Image
RUNWAY REPORT SS21
What’s Next...
Editorial Image
 
RUNWAY REPORT SS21
What’s Next...
 
RUNWAY REPORT SS21
What’s Next...
  

  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   
 

  

  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   
 


Here, we examine what the luxury consumer will be wearing next season.


Our Trunkshow data lends insight into what people are pre-ordering, and it has proven to be highly predictive for what will be trending the following season. In fact, we find that items that sell well in Trunkshow sell up to 10x more quantity in our in-season inventory when compared with those that don’t.

Ulla Johnson, Prada, Jacquemus, Zimmermann

Here, we examine what the luxury consumer will be wearing next season.


Our Trunkshow data lends insight into what people are pre-ordering, and it has proven to be highly predictive for what will be trending the following season. In fact, we find that items that sell well in Trunkshow sell up to 10x more quantity in our in-season inventory when compared with those that don’t.

Ulla Johnson, Prada, Jacquemus, Zimmermann
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Editorial Image
Here, we examine what the luxury consumer will be wearing next season.

Our Trunkshow data lends insight into what people are pre-ordering, and it has proven to be highly predictive for what will be trending the following season. In fact, we find that items that sell well in Trunkshow sell up to 10x more quantity in our in-season inventory when compared with those that don’t.

Ulla Johnson, Prada, Jacquemus, Zimmermann


Here, we examine what the luxury consumer will be wearing next season.

Our Trunkshow data lends insight into what people are pre-ordering, and it has proven to be highly predictive for what will be trending the following season. In fact, we find that items that sell well in Trunkshow sell up to 10x more quantity in our in-season inventory when compared with those that don’t.

Ulla Johnson, Prada, Jacquemus, Zimmermann


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RUNWAY (STILL) RULES
Collections that had a runway component drove, on average, 40% more revenue than those that didn’t. 


Which SS21 collections will customers be wearing most next season? To find out, we looked into our top-selling Trunkshows, according to gross order value (GOV.) It turns out that Trunkshows that had a runway component—meaning, staged either a live or digitally recorded runway presentation—drove, on average, 40% more revenue than those that didn’t. Also of interest: 70% of our top 10 Trunkshows featured a runway component. That number drops to 65% when you consider shows that ranked in our top 20. Whether it was a totally virtual experience, as was the case for Prada, or a more traditional runway event, as Valentino chose to do this season, customers responded strongly to the imagery and buzz generated from the runway. This suggests the future of the fashion show remains very much alive as a proven formula for driving not merely interest and emotion, but revenue too. The top 10 shows based on GOV included Valentino, Alessandra Rich, Johanna Ortiz, Gabriela Hearst, Zimmermann, Ulla Johnson, Jacquemus, The Row, Prada, and Khaite.
RUNWAY (STILL) RULES
Collections that had a runway component drove, on average, 40% more revenue than those that didn’t. 


Which SS21 collections will customers be wearing most next season? To find out, we looked into our top-selling Trunkshows, according to gross order value (GOV.) It turns out that Trunkshows that had a runway component—meaning, staged either a live or digitally recorded runway presentation—drove, on average, 40% more revenue than those that didn’t. Also of interest: 70% of our top 10 Trunkshows featured a runway component. That number drops to 65% when you consider shows that ranked in our top 20. Whether it was a totally virtual experience, as was the case for Prada, or a more traditional runway event, as Valentino chose to do this season, customers responded strongly to the imagery and buzz generated from the runway. This suggests the future of the fashion show remains very much alive as a proven formula for driving not merely interest and emotion, but revenue too. The top 10 shows based on GOV included Valentino, Alessandra Rich, Johanna Ortiz, Gabriela Hearst, Zimmermann, Ulla Johnson, Jacquemus, The Row, Prada, and Khaite.
Editorial Image
RUNWAY (STILL) RULES
Collections that had a runway component drove, on average, 40% more revenue than those that didn’t.

Which SS21 collections will customers be wearing most next season? To find out, we looked into our top-selling Trunkshows, according to gross order value (GOV.) It turns out that Trunkshows that had a runway component—meaning, staged either a live or digitally recorded runway presentation—drove, on average, 40% more revenue than those that didn’t. Also of interest: 70% of our top 10 Trunkshows featured a runway component. That number drops to 65% when you consider shows that ranked in our top 20. Whether it was a totally virtual experience, as was the case for Prada, or a more traditional runway event, as Valentino chose to do this season, customers responded strongly to the imagery and buzz generated from the runway. This suggests the future of the fashion show remains very much alive as a proven formula for driving not merely interest and emotion, but revenue too. The top 10 shows based on GOV included Valentino, Alessandra Rich, Johanna Ortiz, Gabriela Hearst, Zimmermann, Ulla Johnson, Jacquemus, The Row, Prada, and Khaite.


RUNWAY (STILL) RULES
Collections that had a runway component drove, on average, 40% more revenue than those that didn’t.

Which SS21 collections will customers be wearing most next season? To find out, we looked into our top-selling Trunkshows, according to gross order value (GOV.) It turns out that Trunkshows that had a runway component—meaning, staged either a live or digitally recorded runway presentation—drove, on average, 40% more revenue than those that didn’t. Also of interest: 70% of our top 10 Trunkshows featured a runway component. That number drops to 65% when you consider shows that ranked in our top 20. Whether it was a totally virtual experience, as was the case for Prada, or a more traditional runway event, as Valentino chose to do this season, customers responded strongly to the imagery and buzz generated from the runway. This suggests the future of the fashion show remains very much alive as a proven formula for driving not merely interest and emotion, but revenue too. The top 10 shows based on GOV included Valentino, Alessandra Rich, Johanna Ortiz, Gabriela Hearst, Zimmermann, Ulla Johnson, Jacquemus, The Row, Prada, and Khaite.



RUNWAY-OBSESSED CITIES
These cities will be wearing the most runway fashion come spring. (You may be surprised...)

No matter where they live, the luxury consumer’s propensity to shop for runway fashion holds strong. Here, we looked at the cities that spent the most on SS21 Trunkshows. Topping the global list is Manhattan, followed by London and San Francisco. Next were Seattle; Los Angeles; Greenwich, CT; Riyadh, Saudi Arabia; Beverly Hills; Brooklyn; and finally Toronto.

RUNWAY-OBSESSED CITIES
These cities will be wearing the most runway fashion come spring. (You may be surprised...)

No matter where they live, the luxury consumer’s propensity to shop for runway fashion holds strong. Here, we looked at the cities that spent the most on SS21 Trunkshows. Topping the global list is Manhattan, followed by London and San Francisco. Next were Seattle; Los Angeles; Greenwich, CT; Riyadh, Saudi Arabia; Beverly Hills; Brooklyn; and finally Toronto.
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Editorial Image
RUNWAY-OBSESSED CITIES
These cities will be wearing the most runway fashion come spring. (You may be surprised...)

No matter where they live, the luxury consumer’s propensity to shop for runway fashion holds strong. Here, we looked at the cities that spent the most on SS21 Trunkshows. Topping the global list is Manhattan, followed by London and San Francisco. Next were Seattle; Los Angeles; Greenwich, CT; Riyadh, Saudi Arabia; Beverly Hills; Brooklyn; and finally Toronto.



RUNWAY-OBSESSED CITIES
These cities will be wearing the most runway fashion come spring. (You may be surprised...)

No matter where they live, the luxury consumer’s propensity to shop for runway fashion holds strong. Here, we looked at the cities that spent the most on SS21 Trunkshows. Topping the global list is Manhattan, followed by London and San Francisco. Next were Seattle; Los Angeles; Greenwich, CT; Riyadh, Saudi Arabia; Beverly Hills; Brooklyn; and finally Toronto.



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FUTURE MOOD: EVERYDAY WARDROBE
Meet the new “building blocks” of the SS21 wardrobe

As luxury fashion consumers spend more time at home, they’re optimizing for comfort but not sacrificing on style. Women are creating outfits with fashion pieces that can work double duty—meaning they’re functional and easy to mix and match. Knit bras are being paired with blazers, loose pants with T-shirts, and perhaps not surprisingly, crop tops are now Zoom appropriate. Here we look at the new “building blocks” of the SS21 wardrobe.

FUTURE MOOD: EVERYDAY WARDROBE
Meet the new “building blocks” of the SS21 wardrobe

As luxury fashion consumers spend more time at home, they’re optimizing for comfort but not sacrificing on style. Women are creating outfits with fashion pieces that can work double duty—meaning they’re functional and easy to mix and match. Knit bras are being paired with blazers, loose pants with T-shirts, and perhaps not surprisingly, crop tops are now Zoom appropriate. Here we look at the new “building blocks” of the SS21 wardrobe.
Editorial Image
FUTURE MOOD: EVERYDAY WARDROBE
Meet the new “building blocks” of the SS21 wardrobe

As luxury fashion consumers spend more time at home, they’re optimizing for comfort but not sacrificing on style. Women are creating outfits with fashion pieces that can work double duty—meaning they’re functional and easy to mix and match. Knit bras are being paired with blazers, loose pants with T-shirts, and perhaps not surprisingly, crop tops are now Zoom appropriate. Here we look at the new “building blocks” of the SS21 wardrobe.



FUTURE MOOD: EVERYDAY WARDROBE
Meet the new “building blocks” of the SS21 wardrobe

As luxury fashion consumers spend more time at home, they’re optimizing for comfort but not sacrificing on style. Women are creating outfits with fashion pieces that can work double duty—meaning they’re functional and easy to mix and match. Knit bras are being paired with blazers, loose pants with T-shirts, and perhaps not surprisingly, crop tops are now Zoom appropriate. Here we look at the new “building blocks” of the SS21 wardrobe.




DESIGNER SPOTLIGHT: STUDIO AMELIA
Studio Amelia’s debut RTW collection—a lesson in minimalist classics—ranks among our top 15.

This Trunkshow season, Moda Operandi launched the exclusive runway premier of Studio Amelia’s first ready-to-wear collection. Founded in 2019, the buzzed-about label was already known for its clean-lined sustainably-crafted accessories. Studio Amelia made it’s official ready-to-wear debut for SS21 via our new livestream shopping platform, MODA LIVE, to much fanfare. In fact, the label ranked among Moda’s top 15 collections for the SS21 season. Clients especially gravitated toward the liquid bias slip dress, satin-lined trench dress, and wool midi skirt, and enjoyed shopping via the livestream and asking the designer, Emily Amelia Inglis, questions in real time. 

DESIGNER SPOTLIGHT: STUDIO AMELIA
Studio Amelia’s debut RTW collection—a lesson in minimalist classics—ranks among our top 15.

This Trunkshow season, Moda Operandi launched the exclusive runway premier of Studio Amelia’s first ready-to-wear collection. Founded in 2019, the buzzed-about label was already known for its clean-lined sustainably-crafted accessories. Studio Amelia made it’s official ready-to-wear debut for SS21 via our new livestream shopping platform, MODA LIVE, to much fanfare. In fact, the label ranked among Moda’s top 15 collections for the SS21 season. Clients especially gravitated toward the liquid bias slip dress, satin-lined trench dress, and wool midi skirt, and enjoyed shopping via the livestream and asking the designer, Emily Amelia Inglis, questions in real time. 
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Editorial Image
DESIGNER SPOTLIGHT: STUDIO AMELIA
Studio Amelia’s debut RTW collection—a lesson in minimalist classics—ranks among our top 15.

This Trunkshow season, Moda Operandi launched the exclusive runway premier of Studio Amelia’s first ready-to-wear collection. Founded in 2019, the buzzed-about label was already known for its clean-lined sustainably-crafted accessories. Studio Amelia made it’s official ready-to-wear debut for SS21 via our new livestream shopping platform, MODA LIVE, to much fanfare. In fact, the label ranked among Moda’s top 15 collections for the SS21 season. Clients especially gravitated toward the liquid bias slip dresssatin-lined trench dress, and wool midi skirt, and enjoyed shopping via the livestream and asking the designer, Emily Amelia Inglis, questions in real time.



DESIGNER SPOTLIGHT: STUDIO AMELIA
Studio Amelia’s debut RTW collection—a lesson in minimalist classics—ranks among our top 15.

This Trunkshow season, Moda Operandi launched the exclusive runway premier of Studio Amelia’s first ready-to-wear collection. Founded in 2019, the buzzed-about label was already known for its clean-lined sustainably-crafted accessories. Studio Amelia made it’s official ready-to-wear debut for SS21 via our new livestream shopping platform, MODA LIVE, to much fanfare. In fact, the label ranked among Moda’s top 15 collections for the SS21 season. Clients especially gravitated toward the liquid bias slip dresssatin-lined trench dress, and wool midi skirt, and enjoyed shopping via the livestream and asking the designer, Emily Amelia Inglis, questions in real time.



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HOT TREND: THE NAKED DRESS
A naked dress nabbed the top-selling piece in several SS21 collections.

But what is a naked dress, exactly? It can be slinky, slightly sheer, backless, or body-con—essentially it’s anything that enhances the female form through soft and sensual fabrication. In addition to knit sets, the naked dress is emerging as another alternative to sweatpants for the luxury shopper. A naked dress nabbed the top-selling piece in several SS21 collections, including Jacquemus’s Cotton-blend Slip Dress, Christopher Esber’s Outline Wool-crepe Dress, Anna Quan’s Cotton Ribbed-knit Dress, Altuzarra’s Dianella Midi Dress, and Cult Gaia’s Serita Knit Dress.


Jacquemus Cotton-blend Slip Dress, Cult Gaia Serita Knit Dress, Christopher Esber Outline Wool-crepe Dress, Anna Quan Cotton Ribbed-knit Dress

HOT TREND: THE NAKED DRESS
A naked dress nabbed the top-selling piece in several SS21 collections.

But what is a naked dress, exactly? It can be slinky, slightly sheer, backless, or body-con—essentially it’s anything that enhances the female form through soft and sensual fabrication. In addition to knit sets, the naked dress is emerging as another alternative to sweatpants for the luxury shopper. A naked dress nabbed the top-selling piece in several SS21 collections, including Jacquemus’s Cotton-blend Slip Dress, Christopher Esber’s Outline Wool-crepe Dress, Anna Quan’s Cotton Ribbed-knit Dress, Altuzarra’s Dianella Midi Dress, and Cult Gaia’s Serita Knit Dress.


Jacquemus Cotton-blend Slip Dress, Cult Gaia Serita Knit Dress, Christopher Esber Outline Wool-crepe Dress, Anna Quan Cotton Ribbed-knit Dress
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HOT TREND: THE NAKED DRESS
A naked dress nabbed the top-selling piece in several SS21 collections.

But what is a naked dress, exactly? It can be slinky, slightly sheer, backless, or body-con—essentially it’s anything that enhances the female form through soft and sensual fabrication. In addition to knit sets, the naked dress is emerging as another alternative to sweatpants for the luxury shopper. A naked dress nabbed the top-selling piece in several SS21 collections, including Jacquemus’s Cotton-blend Slip Dress, Christopher Esber’s Outline Wool-crepe Dress, Anna Quan’s Cotton Ribbed-knit Dress, Altuzarra’s Dianella Midi Dress, and Cult Gaia’s Serita Knit Dress.


Jacquemus Cotton-blend Slip Dress, Cult Gaia Serita Knit Dress, Christopher Esber Outline Wool-crepe Dress, Anna Quan Cotton Ribbed-knit Dress


HOT TREND: THE NAKED DRESS
A naked dress nabbed the top-selling piece in several SS21 collections.

But what is a naked dress, exactly? It can be slinky, slightly sheer, backless, or body-con—essentially it’s anything that enhances the female form through soft and sensual fabrication. In addition to knit sets, the naked dress is emerging as another alternative to sweatpants for the luxury shopper. A naked dress nabbed the top-selling piece in several SS21 collections, including Jacquemus’s Cotton-blend Slip Dress, Christopher Esber’s Outline Wool-crepe Dress, Anna Quan’s Cotton Ribbed-knit Dress, Altuzarra’s Dianella Midi Dress, and Cult Gaia’s Serita Knit Dress.


Jacquemus Cotton-blend Slip Dress, Cult Gaia Serita Knit Dress, Christopher Esber Outline Wool-crepe Dress, Anna Quan Cotton Ribbed-knit Dress



TREND: TINY ON TOP
Bra tops saw a 3x increase in popularity this season, compared to SS20.

Without a doubt, the two pieces you’ll see everywhere next season are the bra top and the crop top (while the bra top is often styled underneath a matching cardigan, the crop top will stand out on its own). How big are these trends? Bra tops saw a 3x increase in popularity, and were featured in 10% of all Trunkshows, compared to just 3% last year. Crop tops, meanwhile, appeared in 28% of SS21 Trunkshows, compared to 16% last year. Take Alessandra Rich’s RTW collection, where crop or bra tops made up a quarter of the SS’21 collection.


Alessandra Rich

TREND: TINY ON TOP
Bra tops saw a 3x increase in popularity this season, compared to SS20.

Without a doubt, the two pieces you’ll see everywhere next season are the bra top and the crop top (while the bra top is often styled underneath a matching cardigan, the crop top will stand out on its own). How big are these trends? Bra tops saw a 3x increase in popularity, and were featured in 10% of all Trunkshows, compared to just 3% last year. Crop tops, meanwhile, appeared in 28% of SS21 Trunkshows, compared to 16% last year. Take Alessandra Rich’s RTW collection, where crop or bra tops made up a quarter of the SS’21 collection.


Alessandra Rich
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Trend: TINY ON TOP
Bra tops saw a 3x increase in popularity this season, compared to SS20.

Without a doubt, the two pieces you’ll see everywhere next season are the bra top and the crop top (while the bra top is often styled underneath a matching cardigan, the crop top will stand out on its own). How big are these trends? Bra tops saw a 3x increase in popularity, and were featured in 10% of all Trunkshows, compared to just 3% last year. Crop tops, meanwhile, appeared in 28% of SS21 Trunkshows, compared to 16% last year. Take Alessandra Rich’s RTW collection, where crop or bra tops made up a quarter of the SS’21 collection.


Alessandra Rich


Trend: TINY ON TOP
Bra tops saw a 3x increase in popularity this season, compared to SS20.

Without a doubt, the two pieces you’ll see everywhere next season are the bra top and the crop top (while the bra top is often styled underneath a matching cardigan, the crop top will stand out on its own). How big are these trends? Bra tops saw a 3x increase in popularity, and were featured in 10% of all Trunkshows, compared to just 3% last year. Crop tops, meanwhile, appeared in 28% of SS21 Trunkshows, compared to 16% last year. Take Alessandra Rich’s RTW collection, where crop or bra tops made up a quarter of the SS’21 collection.


Alessandra Rich


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TREND: LONG AND LOOSE
Bottoms are all about comfort-meets-style. The proof? Each of our top 10 bestselling SS21 pants were loose-fitting trousers.

Our data shows the luxury consumer will be wearing knits, bras, and crop tops next season. But what are they pairing these back to? The comfort-meets-style trend continues below the waistline with loose-fitting trousers taking the spotlight as the season’s dominant trouser silhouette. Each of our top 10 bestselling pants for SS21 matched the casual, comfortable, wide-leg style, reminding us once again that comfort and style are not mutually exclusive. Standout pieces included The Row’s Pleated Cotton Pants, St. Agni’s Knit Pants, and Victoria Beckham’s Linen Straight-leg Pants.


St. Agni Knit Pants, The Row Pleated Cotton Pants

TREND: LONG AND LOOSE
Bottoms are all about comfort-meets-style. The proof? Each of our top 10 bestselling SS21 pants were loose-fitting trousers.

Our data shows the luxury consumer will be wearing knits, bras, and crop tops next season. But what are they pairing these back to? The comfort-meets-style trend continues below the waistline with loose-fitting trousers taking the spotlight as the season’s dominant trouser silhouette. Each of our top 10 bestselling pants for SS21 matched the casual, comfortable, wide-leg style, reminding us once again that comfort and style are not mutually exclusive. Standout pieces included The Row’s Pleated Cotton Pants, St. Agni’s Knit Pants, and Victoria Beckham’s Linen Straight-leg Pants.


St. Agni Knit Pants, The Row Pleated Cotton Pants
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TREND: LONG AND LOOSE
Bottoms are all about comfort-meets-style. The proof? Each of our top 10 bestselling SS21 pants were loose-fitting trousers.

Our data shows the luxury consumer will be wearing knits, bras, and crop tops next season. But what are they pairing these back to? The comfort-meets-style trend continues below the waistline with loose-fitting trousers taking the spotlight as the season’s dominant trouser silhouette. Each of our top 10 bestselling pants for SS21 matched the casual, comfortable, wide-leg style, reminding us once again that comfort and style are not mutually exclusive. Standout pieces included The Row’s Pleated Cotton Pants, St. Agni’s Knit Pants, and Victoria Beckham’s Linen Straight-leg Pants.


St. Agni Knit Pants, The Row Pleated Cotton Pants


TREND: LONG AND LOOSE
Bottoms are all about comfort-meets-style. The proof? Each of our top 10 bestselling SS21 pants were loose-fitting trousers.

Our data shows the luxury consumer will be wearing knits, bras, and crop tops next season. But what are they pairing these back to? The comfort-meets-style trend continues below the waistline with loose-fitting trousers taking the spotlight as the season’s dominant trouser silhouette. Each of our top 10 bestselling pants for SS21 matched the casual, comfortable, wide-leg style, reminding us once again that comfort and style are not mutually exclusive. Standout pieces included The Row’s Pleated Cotton Pants, St. Agni’s Knit Pants, and Victoria Beckham’s Linen Straight-leg Pants.


St. Agni Knit Pants, The Row Pleated Cotton Pants


TREND: DRESS, INTERRUPTED
These matching sets were twice as likely to be purchased together than apart.

While luxury clients are undoubtedly investing in higher-value pieces, they’re also wanting their wardrobe to work twice as hard. That’s to say, she’s shopping for versatile separates that can be styled together or taken apart to create a whole new look. In other words: more mileage. We’re seeing sets soar above dresses for the current season, and the trend is only set to gain steam into next season. In fact, matching sets—including Alessandra Rich’s Floral Top and Skirt, Etro’s Printed Satin Shirt and Skirt, Ulla Johnson’s Cotton Plisse Top and Skirt, and Johanna Ortiz’s Crop Top and Midi Skirt were twice as likely to be purchased together than purchased separately.


Etro Printed Satin Shirt and Skirt, Ulla Johnson Cotton Plisse Top and Skirt, Johanna Ortiz’s Crop Top and Midi Skirt
TREND: DRESS, INTERRUPTED
These matching sets were twice as likely to be purchased together than apart.

While luxury clients are undoubtedly investing in higher-value pieces, they’re also wanting their wardrobe to work twice as hard. That’s to say, she’s shopping for versatile separates that can be styled together or taken apart to create a whole new look. In other words: more mileage. We’re seeing sets soar above dresses for the current season, and the trend is only set to gain steam into next season. In fact, matching sets—including Alessandra Rich’s Floral Top and Skirt, Etro’s Printed Satin Shirt and Skirt, Ulla Johnson’s Cotton Plisse Top and Skirt, and Johanna Ortiz’s Crop Top and Midi Skirt were twice as likely to be purchased together than purchased separately.


Etro Printed Satin Shirt and Skirt, Ulla Johnson Cotton Plisse Top and Skirt, Johanna Ortiz’s Crop Top and Midi Skirt
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TREND:DRESS, INTERRUPTED
These matching sets were twice as likely to be purchased together than apart.

While luxury clients are undoubtedly investing in higher-value pieces, they’re also wanting their wardrobe to work twice as hard. That’s to say, she’s shopping for versatile separates that can be styled together or taken apart to create a whole new look. In other words: more mileage. We’re seeing sets soar above dresses for the current season, and the trend is only set to gain steam into next season. In fact, matching sets—including Alessandra Rich’s Floral Top and Skirt, Etro’s Printed Satin Shirt and Skirt, Ulla Johnson’s Cotton Plisse Top and Skirt, and Johanna Ortiz’s Crop Top and Midi Skirt were twice as likely to be purchased together than purchased separately.



Etro Printed Satin Shirt and Skirt, Ulla Johnson Cotton Plisse Top and Skirt, Johanna Ortiz’s Crop Top and Midi Skirt


TREND:DRESS, INTERRUPTED
These matching sets were twice as likely to be purchased together than apart.

While luxury clients are undoubtedly investing in higher-value pieces, they’re also wanting their wardrobe to work twice as hard. That’s to say, she’s shopping for versatile separates that can be styled together or taken apart to create a whole new look. In other words: more mileage. We’re seeing sets soar above dresses for the current season, and the trend is only set to gain steam into next season. In fact, matching sets—including Alessandra Rich’s Floral Top and Skirt, Etro’s Printed Satin Shirt and Skirt, Ulla Johnson’s Cotton Plisse Top and Skirt, and Johanna Ortiz’s Crop Top and Midi Skirt were twice as likely to be purchased together than purchased separately.



Etro Printed Satin Shirt and Skirt, Ulla Johnson Cotton Plisse Top and Skirt, Johanna Ortiz’s Crop Top and Midi Skirt


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MOOD: FUTURE HEIRLOOMS
On average, customers spent $779 per ready-to-wear pieces for next season, compared to last year’s $576. That’s a 35% increase in average unit retail.

In our last Runway Report in April 2020, we reported a huge increase in fine jewelry luxury investments, perhaps a signal of people’s propensity to invest in high-quality “forever pieces.” Similarly, this season, we’re seeing our clients opt for higher-value ready-to-wear, suggesting they’re seeking out potential future heirlooms, or timeless pieces to wear throughout their lifetime. On average, customers spent $779 per ready-to-wear piece this Trunkshow season, compared to last year at $576. That’s a 35% increase in average unit retail from SS20.


MOOD: FUTURE HEIRLOOMS
On average, customers spent $779 per ready-to-wear pieces for next season, compared to last year’s $576. That’s a 35% increase in average unit retail.

In our last Runway Report in April 2020, we reported a huge increase in fine jewelry luxury investments, perhaps a signal of people’s propensity to invest in high-quality “forever pieces.” Similarly, this season, we’re seeing our clients opt for higher-value ready-to-wear, suggesting they’re seeking out potential future heirlooms, or timeless pieces to wear throughout their lifetime. On average, customers spent $779 per ready-to-wear piece this Trunkshow season, compared to last year at $576. That’s a 35% increase in average unit retail from SS20.
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MOOD: FUTURE HEIRLOOMS
On average, customers spent $779 per ready-to-wear pieces for next season, compared to last year’s $576. That’s a 35% increase in average unit retail.
In our last Runway Report in April 2020, we reported a huge increase in fine jewelry luxury investments, perhaps a signal of people’s propensity to invest in high-quality “forever pieces.” Similarly, this season, we’re seeing our clients opt for higher-value ready-to-wear, suggesting they’re seeking out potential future heirlooms, or timeless pieces to wear throughout their lifetime. On average, customers spent $779 per ready-to-wear piece this Trunkshow season, compared to last year at $576. That’s a 35% increase in average unit retail from SS20.



MOOD: FUTURE HEIRLOOMS
On average, customers spent $779 per ready-to-wear pieces for next season, compared to last year’s $576. That’s a 35% increase in average unit retail.
In our last Runway Report in April 2020, we reported a huge increase in fine jewelry luxury investments, perhaps a signal of people’s propensity to invest in high-quality “forever pieces.” Similarly, this season, we’re seeing our clients opt for higher-value ready-to-wear, suggesting they’re seeking out potential future heirlooms, or timeless pieces to wear throughout their lifetime. On average, customers spent $779 per ready-to-wear piece this Trunkshow season, compared to last year at $576. That’s a 35% increase in average unit retail from SS20.




TREND: A DOSE OF FANTASY
People continue to invest in higher-value speciality items, even for next season. A perfect example is Miu Miu’s $7,500 Embroidered Mini.

We saw many specialty pieces rise to the top of our bestsellers list, suggesting people are continuing to invest in higher-value items, even for next season. Among them are Simone Rocha’s Beaded Bustier Patchwork Dress ($1,995), Paco Rabanne’s Printed Mesh Kimono ($4,650), Rodarte’s Printed Silk-Twill Dress ($1,600), and Miu Miu’s Embroidered Mini Skirt ($7,500.)


Paco Rabanne Printed Mesh Kimono, Simone Rocha Beaded Bustier Patchwork Dress, Rodarte Printed Silk-Twill Dress

TREND: A DOSE OF FANTASY
People continue to invest in higher-value speciality items, even for next season. A perfect example is Miu Miu’s $7,500 Embroidered Mini.

We saw many specialty pieces rise to the top of our bestsellers list, suggesting people are continuing to invest in higher-value items, even for next season. Among them are Simone Rocha’s Beaded Bustier Patchwork Dress ($1,995), Paco Rabanne’s Printed Mesh Kimono ($4,650), Rodarte’s Printed Silk-Twill Dress ($1,600), and Miu Miu’s Embroidered Mini Skirt ($7,500.)


Paco Rabanne Printed Mesh Kimono, Simone Rocha Beaded Bustier Patchwork Dress, Rodarte Printed Silk-Twill Dress
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TREND: A DOSE OF FANTASY
People continue to invest in higher-value speciality items, even for next season. A perfect example is Miu Miu’s $7,500 Embroidered Mini.

We saw many specialty pieces rise to the top of our bestsellers list, suggesting people are continuing to invest in higher-value items, even for next season. Among them are Simone Rocha’s Beaded Bustier Patchwork Dress ($1,995), Paco Rabanne’s Printed Mesh Kimono ($4,650), Rodarte’s Printed Silk-Twill Dress ($1,600), and Miu Miu’s Embroidered Mini Skirt ($7,500.)


Paco Rabanne Printed Mesh Kimono, Simone Rocha Beaded Bustier Patchwork Dress, Rodarte Printed Silk-Twill Dress


TREND: A DOSE OF FANTASY
People continue to invest in higher-value speciality items, even for next season. A perfect example is Miu Miu’s $7,500 Embroidered Mini.

We saw many specialty pieces rise to the top of our bestsellers list, suggesting people are continuing to invest in higher-value items, even for next season. Among them are Simone Rocha’s Beaded Bustier Patchwork Dress ($1,995), Paco Rabanne’s Printed Mesh Kimono ($4,650), Rodarte’s Printed Silk-Twill Dress ($1,600), and Miu Miu’s Embroidered Mini Skirt ($7,500.)


Paco Rabanne Printed Mesh Kimono, Simone Rocha Beaded Bustier Patchwork Dress, Rodarte Printed Silk-Twill Dress


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DESIGNER SPOTLIGHT: VALENTINO
Moda clients spent nearly 2x more on Valentino than any other SS21 collection.

Valentino’s Pierpaolo Piccioli propelled the Italian house into the future for Spring ‘21 by capturing a theme we’ve seen across many collections: ease. Except, in this case, it’s extravagant ease rooted in Valentino’s exceptional craft heritage. Moda clients spent more on Valentino than any other collection; in fact, Valentino sales were nearly 2x that of the next best selling collection, with top sellers including the brand’s Roman Stud Flats ($1,100), Roman Stud Shoulder Bag ($6,650), and Embroidered Floral Skirt ($8,500), Oversized Cotton Shirt ($2,900), and Wool-silk Romper ($2,900).

DESIGNER SPOTLIGHT: VALENTINO
Moda clients spent nearly 2x more on Valentino than any other SS21 collection.

Valentino’s Pierpaolo Piccioli propelled the Italian house into the future for Spring ‘21 by capturing a theme we’ve seen across many collections: ease. Except, in this case, it’s extravagant ease rooted in Valentino’s exceptional craft heritage. Moda clients spent more on Valentino than any other collection; in fact, Valentino sales were nearly 2x that of the next best selling collection, with top sellers including the brand’s Roman Stud Flats ($1,100), Roman Stud Shoulder Bag ($6,650), and Embroidered Floral Skirt ($8,500), Oversized Cotton Shirt ($2,900), and Wool-silk Romper ($2,900).
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DESIGNER SPOTLIGHT: VALENTINO
Moda clients spent nearly 2x more on Valentino than any other SS21 collection.

Valentino’s Pierpaolo Piccioli propelled the Italian house into the future for Spring ‘21 by capturing a theme we’ve seen across many collections: ease. Except, in this case, it’s extravagant ease rooted in Valentino’s exceptional craft heritage. Moda clients spent more on Valentino than any other collection; in fact, Valentino sales were nearly 2x that of the next best selling collection, with top sellers including the brand’s Roman Stud Flats ($1,100), Roman Stud Shoulder Bag ($6,650), and Embroidered Floral Skirt ($8,500), Oversized Cotton Shirt ($2,900), and Wool-silk Romper ($2,900).



DESIGNER SPOTLIGHT: VALENTINO
Moda clients spent nearly 2x more on Valentino than any other SS21 collection.

Valentino’s Pierpaolo Piccioli propelled the Italian house into the future for Spring ‘21 by capturing a theme we’ve seen across many collections: ease. Except, in this case, it’s extravagant ease rooted in Valentino’s exceptional craft heritage. Moda clients spent more on Valentino than any other collection; in fact, Valentino sales were nearly 2x that of the next best selling collection, with top sellers including the brand’s Roman Stud Flats ($1,100), Roman Stud Shoulder Bag ($6,650), and Embroidered Floral Skirt ($8,500), Oversized Cotton Shirt ($2,900), and Wool-silk Romper ($2,900).




TREND: ICON REFRESH
Prada’s iconic slingback heel is back in a big way, holding the spot for Prada’s bestselling SS21 item.

One of Prada’s most iconic styles, its lady-like, kitten heel slingback, is back—new and improved. As Prada’s top-selling item in the brand’s SS21 Trunkshow, The Slingback, updated with the brand’s triangle logo and nylon fabrication, sold in all five colors: black, pink, orange, blue, and yellow. Watch out, it’s going to be everywhere come spring.

TREND: ICON REFRESH
Prada’s iconic slingback heel is back in a big way, holding the spot for Prada’s bestselling SS21 item.

One of Prada’s most iconic styles, its lady-like, kitten heel slingback, is back—new and improved. As Prada’s top-selling item in the brand’s SS21 Trunkshow, The Slingback, updated with the brand’s triangle logo and nylon fabrication, sold in all five colors: black, pink, orange, blue, and yellow. Watch out, it’s going to be everywhere come spring.
Editorial Image
Editorial Image
TREND: ICON REFRESH
Prada’s iconic slingback heel is back in a big way, holding the spot for Prada’s bestselling SS21 item.

One of Prada’s most iconic styles, its lady-like, kitten heel slingback, is back—new and improved. As Prada’s top-selling item in the brand’s SS21 Trunkshow, The Slingback, updated with the brand’s triangle logo and nylon fabrication, sold in all five colors: black, pink, orange, blue, and yellow. Watch out, it’s going to be everywhere come spring.



TREND: ICON REFRESH
Prada’s iconic slingback heel is back in a big way, holding the spot for Prada’s bestselling SS21 item.

One of Prada’s most iconic styles, its lady-like, kitten heel slingback, is back—new and improved. As Prada’s top-selling item in the brand’s SS21 Trunkshow, The Slingback, updated with the brand’s triangle logo and nylon fabrication, sold in all five colors: black, pink, orange, blue, and yellow. Watch out, it’s going to be everywhere come spring.



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MOOD: VACATION STATE OF MIND
Beachy, resort-style pieces appeared frequently in our bestseller lists, across categories.

Next spring, the luxury consumer will also be wearing pieces that evoke feelings of escape. We’ve seen an uptick in poolside pieces or those suited to a long weekend on the coast (whether they’re actually going away is besides the point). At least one resort-style piece appeared in the top five bestsellers for each major SS21 category. Among those bestselling pieces were Cotton Mini Shorts and the Cotton Top from emerging brand Terry, which uses 100% luxury toweling inspired by classic American ‘70s poolside attire, and Moda customer favorite Agua by Agua Bendita’s Printed Linen Skirt.


Terry

MOOD: VACATION STATE OF MIND
Beachy, resort-style pieces appeared frequently in our bestseller lists, across categories.

Next spring, the luxury consumer will also be wearing pieces that evoke feelings of escape. We’ve seen an uptick in poolside pieces or those suited to a long weekend on the coast (whether they’re actually going away is besides the point). At least one resort-style piece appeared in the top five bestsellers for each major SS21 category. Among those bestselling pieces were Cotton Mini Shorts and the Cotton Top from emerging brand Terry, which uses 100% luxury toweling inspired by classic American ‘70s poolside attire, and Moda customer favorite Agua by Agua Bendita’s Printed Linen Skirt.


Terry
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MOOD: VACATION STATE OF MIND
Beachy, resort-style pieces appeared frequently in our bestseller lists, across categories.

Next spring, the luxury consumer will also be wearing pieces that evoke feelings of escape. We’ve seen an uptick in poolside pieces or those suited to a long weekend on the coast (whether they’re actually going away is besides the point). At least one resort-style piece appeared in the top five bestsellers for each major SS21 category. Among those bestselling pieces were Cotton Mini Shorts and the Cotton Top from emerging brand Terry, which uses 100% luxury toweling inspired by classic American ‘70s poolside attire, and Moda customer favorite Agua by Agua Bendita’s Printed Linen Skirt.


Terry


MOOD: VACATION STATE OF MIND
Beachy, resort-style pieces appeared frequently in our bestseller lists, across categories.

Next spring, the luxury consumer will also be wearing pieces that evoke feelings of escape. We’ve seen an uptick in poolside pieces or those suited to a long weekend on the coast (whether they’re actually going away is besides the point). At least one resort-style piece appeared in the top five bestsellers for each major SS21 category. Among those bestselling pieces were Cotton Mini Shorts and the Cotton Top from emerging brand Terry, which uses 100% luxury toweling inspired by classic American ‘70s poolside attire, and Moda customer favorite Agua by Agua Bendita’s Printed Linen Skirt.


Terry



DESIGNER SPOTLIGHT: ZIMMERMANN
Four of our top five bestselling SS21 dresses are from Zimmermann.

From her hometown of Sydney, Australia, Nicky Zimmermann debuted a digital SS21 runway show bursting with flora that paid homage to her home country and the renowned female Australian botanical illustrator Ellis Rowan. The designer used translucent fabrics brimming with intricate, feminine details, perfect for a garden party or spending a day in the sun. The emotional, storied collection was a definite hit with our client, as it landed four of the top five bestselling dresses for SS21. The most popular? The Botanica Silk-linen Wattle Gown.

DESIGNER SPOTLIGHT: ZIMMERMANN
Four of our top five bestselling SS21 dresses are from Zimmermann.

From her hometown of Sydney, Australia, Nicky Zimmermann debuted a digital SS21 runway show bursting with flora that paid homage to her home country and the renowned female Australian botanical illustrator Ellis Rowan. The designer used translucent fabrics brimming with intricate, feminine details, perfect for a garden party or spending a day in the sun. The emotional, storied collection was a definite hit with our client, as it landed four of the top five bestselling dresses for SS21. The most popular? The Botanica Silk-linen Wattle Gown.
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Editorial Image
DESIGNER SPOTLIGHT: ZIMMERMANN
Four of our top five bestselling SS21 dresses are from Zimmermann.

From her hometown of Sydney, Australia, Nicky Zimmermann debuted a digital SS21 runway show bursting with flora that paid homage to her home country and the renowned female Australian botanical illustrator Ellis Rowan. The designer used translucent fabrics brimming with intricate, feminine details, perfect for a garden party or spending a day in the sun. The emotional, storied collection was a definite hit with our client, as it landed four of the top five bestselling dresses for SS21. The most popular? The Botanica Silk-linen Wattle Gown.



DESIGNER SPOTLIGHT: ZIMMERMANN
Four of our top five bestselling SS21 dresses are from Zimmermann.

From her hometown of Sydney, Australia, Nicky Zimmermann debuted a digital SS21 runway show bursting with flora that paid homage to her home country and the renowned female Australian botanical illustrator Ellis Rowan. The designer used translucent fabrics brimming with intricate, feminine details, perfect for a garden party or spending a day in the sun. The emotional, storied collection was a definite hit with our client, as it landed four of the top five bestselling dresses for SS21. The most popular? The Botanica Silk-linen Wattle Gown.



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TREND: BAREFOOT GLAMOUR
Next season, it will be all about barefoot glamour. Several brands’ top sellers for SS21 match the laid-back, chic style.

In reaction to the new normal, our modern understanding of glamour is evolving into something more relaxed and easygoing. We call it “barefoot glamour”—a phrase synonymous with Colombian designer and Moda favorite Johanna Ortiz. Think: flowy dresses, no shoes required. Several brands’ top sellers for SS21 match the laid-back yet chic style, including Bondi Born’s Cotton-blend Dress, Tom Ford’s Linen Kaftan, Johanna Ortiz’s Printed Silk Midi Dress, and Ulla Johnson’s Chiffon Dress.


Tom Ford Linen Kaftan, Johanna Ortiz Printed Silk Midi Dress, Ulla Johnson Chiffon Dress

TREND: BAREFOOT GLAMOUR
Next season, it will be all about barefoot glamour. Several brands’ top sellers for SS21 match the laid-back, chic style.

In reaction to the new normal, our modern understanding of glamour is evolving into something more relaxed and easygoing. We call it “barefoot glamour”—a phrase synonymous with Colombian designer and Moda favorite Johanna Ortiz. Think: flowy dresses, no shoes required. Several brands’ top sellers for SS21 match the laid-back yet chic style, including Bondi Born’s Cotton-blend Dress, Tom Ford’s Linen Kaftan, Johanna Ortiz’s Printed Silk Midi Dress, and Ulla Johnson’s Chiffon Dress.


Tom Ford Linen Kaftan, Johanna Ortiz Printed Silk Midi Dress, Ulla Johnson Chiffon Dress
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TREND: BAREFOOT GLAMOUR
Next season, it will be all about barefoot glamour. Several brands’ top sellers for SS21 match the laid-back, chic style.

In reaction to the new normal, our modern understanding of glamour is evolving into something more relaxed and easygoing. We call it “barefoot glamour”—a phrase synonymous with Colombian designer and Moda favorite Johanna Ortiz. Think: flowy dresses, no shoes required. Several brands’ top sellers for SS21 match the laid-back yet chic style, including Bondi Born’s Cotton-blend Dress, Tom Ford’s Linen Kaftan, Johanna Ortiz’s Printed Silk Midi Dress, and Ulla Johnson’s Chiffon Dress.


Tom Ford Linen Kaftan, Johanna Ortiz Printed Silk Midi Dress, Ulla Johnson Chiffon Dress


TREND: BAREFOOT GLAMOUR
Next season, it will be all about barefoot glamour. Several brands’ top sellers for SS21 match the laid-back, chic style.

In reaction to the new normal, our modern understanding of glamour is evolving into something more relaxed and easygoing. We call it “barefoot glamour”—a phrase synonymous with Colombian designer and Moda favorite Johanna Ortiz. Think: flowy dresses, no shoes required. Several brands’ top sellers for SS21 match the laid-back yet chic style, including Bondi Born’s Cotton-blend Dress, Tom Ford’s Linen Kaftan, Johanna Ortiz’s Printed Silk Midi Dress, and Ulla Johnson’s Chiffon Dress.


Tom Ford Linen Kaftan, Johanna Ortiz Printed Silk Midi Dress, Ulla Johnson Chiffon Dress



TREND: THE BEACH BAG 2.0
The bestselling SS21 bags from Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra are vacation-style bags.

What’s a trip to the coast or the countryside if you don’t have a bag to match your floral dress? That’s at least the sentiment many of our customers are embracing for next season. The bestsellers from collections including those by Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra were vacation-style bags. Think Johanna Ortiz’s Palacio de Jaipur Palm of Iraca Shoulder Bag, Cult Gaia’s Beaded Clutch, and Altuzarra’s White Woven Palm and Leather Tote.


Cult Gaia

TREND: THE BEACH BAG 2.0
The bestselling SS21 bags from Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra are vacation-style bags.

What’s a trip to the coast or the countryside if you don’t have a bag to match your floral dress? That’s at least the sentiment many of our customers are embracing for next season. The bestsellers from collections including those by Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra were vacation-style bags. Think Johanna Ortiz’s Palacio de Jaipur Palm of Iraca Shoulder Bag, Cult Gaia’s Beaded Clutch, and Altuzarra’s White Woven Palm and Leather Tote.


Cult Gaia
Editorial Image
Editorial Image
TREND: THE BEACH BAG 2.0
The bestselling SS21 bags from Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra are vacation-style bags.

What’s a trip to the coast or the countryside if you don’t have a bag to match your floral dress? That’s at least the sentiment many of our customers are embracing for next season. The bestsellers from collections including those by Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra were vacation-style bags. Think Johanna Ortiz’s Palacio de Jaipur Palm of Iraca Shoulder Bag, Cult Gaia’s Beaded Clutch, and Altuzarra’s White Woven Palm and Leather Tote.


Cult Gaia

TREND: THE BEACH BAG 2.0
The bestselling SS21 bags from Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra are vacation-style bags.

What’s a trip to the coast or the countryside if you don’t have a bag to match your floral dress? That’s at least the sentiment many of our customers are embracing for next season. The bestsellers from collections including those by Ulla Johnson, Johanna Ortiz, Cult Gaia, and Altuzarra were vacation-style bags. Think Johanna Ortiz’s Palacio de Jaipur Palm of Iraca Shoulder Bag, Cult Gaia’s Beaded Clutch, and Altuzarra’s White Woven Palm and Leather Tote.


Cult Gaia


  

  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   
 


  

  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   
 

Foreword   
THIS SEASON'S FASHION 
WHAT'S NEXT...
Foreword   
THIS SEASON'S FASHION 
WHAT'S NEXT...